Five years ago, I was shopping when the “stroke of genius” hit me. I noticed how beautiful the new lines of women’s foundations were and thought “there needs to be a way to take this artistry to a new level.” From there, the creative and legal work began and bras became my canvas and a new way to elevate -what seems to me -to be a universal symbol of the female. Historically, whether blushed over, burned, banned, or beautified, bras have evoked emotion. My company chose to beautify them, hence our mantra “We Support Art and Those Close to Your Heart.” ™ This is why 8% of the proceeds will be donated to a charitable cause of your choice at the time of purchase. It is also in direct relation to the company’s mission statement which is:

"To create products that foster awareness of beauty, social stewardship, and creativity through the power of the purchase."

[∞+U][E = mc²][180°▼] = ∑ rdf creativity

The logo combines 3 symbols that reflect what I feel to be the creative process. The infinity symbol (inspiration), drops down into the spiral (energy) and is contained within the inverted triangle - or cup (representing our core being.) From there, the new inspiration is released from us, be it a way of solving problems, having new insights, or bringing forth new concepts. Look for this logo on new products from my Bay Village, Ohio , USA based company as they emerge.

I thank you for your support and hope you will revisit my site for my customization purse page and “True Life Tales” blog.